People that Impact our Lives

Mother Teresa is one of our favorite role models because she powerfully made a difference in the world using her talents to serve a cause that most turned their backs on – the poorest of the poor.

Mother TeresaWe also admire her because she truly acted with clarity, consistency and constancy – the cornerstones of any strong brand.

She started small by founding a religious order in Calcutta called the Missionaries of Charity where their task was to love and care for the poor and destitute. Now, nearly 50 years later, the Missionaries of Charity have grown from 12 sisters in India to over 3,000 in 517 missions throughout 100 countries worldwide.

Her actions when she was awarded the Nobel Peace Prize in 1979 were powerfully in harmony with her brand.

She asked that the Nobel Peace Banquet to be held in her honor be cancelled and the $7,000 cost of the banquet be donated to feed the poor in India. She was able to feed 2000 poor dinner on Christmas day with the money from the banquet.

There are many others in history that have acted strongly like Mother Teresa.  Some we have highlighted here below.  Many probably are familiar, some less so.

All of these people did not set out to become famous, they instead were committed to their great work.  They all acted to support their work in a strong branded way that brought the light needed on their work to move it along into contributions that today impact how we live.

Social Media

A few are still alive and are involved in social media in order to get noticed by people that will follow and support them. They are also online in conversations with people that have influence to help their work.

This is how we see social media – a way for entrepreneurs and businesses like yourself to reach others that support your work, are fans of what you do and your uniqueness.  The wonderful part is anyone can start up conversations online with people that can support their work and help move it forward.

We believe if all of these people below were alive, in some way social media would be part of how they would get their message out, get supporters so they could continue to make contributions to make the world a better place.

Fredrick Banting - InsulinFrederick Grant Banting

At the turn of the 20th century, a strict low-calorie (sometimes 500 calories), no-carbohydrate diet was the only effective treatment for diabetes. In 1921 Banting and his assistant, Charles Herbert Best at the University of Toronto began a series of experiments that ultimately led to the isolation and commercial production of insulin. He is known for co-discovering the hormone insulin now a staple in treatment for individuals with diabetes.


Carol Kayne Bass GuitaristCarol Kayne

She is known as the First Lady of Bass. She is regarded by many as the best bass guitarist in history.  In her 55 year career Carol played an estimated 10,000 recording sessions. Big acts she played on include Ritchie Valens’ “La Bamba” and the bass tracks on several Simon & Garfunkel hits and many film scores by Quincy Jones and Lalo Schifrin.  Among her most often cited work, Kaye anchored the Beach Boys’ album Pet Sounds.


Mahatma GandhiMahatma Gandhi

He is considered the father of the Indian independence movement. Gandhi spent twenty years in South Africa working to fight discrimination. It was there that he created his concept of satyagraha, a non-violent way of protesting against injustices that several influential leaders later in history would copy for their causes. While in India, Gandhi’s obvious virtue, simplistic lifestyle, and minimal dress attracted thousands of followers to him and his cause. He spent his remaining years working diligently to both remove British rule from India as well as to better the lives of India’s poorest classes through his branded nonviolent methods.


Margaret Bourke White - documentary photographerMargaret Bourke-White

She was an American documentary photographer.  Margaret was the first female war correspondent and the first woman to be allowed to work in combat zones during World War II. In 1941, she traveled to the Soviet Union just as Germany broke its pact of non-aggression. She was the only foreign photographer in Moscow when German forces invaded. Taking refuge in the U.S. Embassy, she then captured the ensuing firestorms on camera. She also captured on film of the violence that erupted at the independence and partition of India and Pakistan.


Alan Turing - father of computer scienceAlan Turing

He is regarded by some as the father of computer science. Every time you use a computer, it is in part because Alan Turing made significant contributions to make computing possible. He developed the binary architecture now used in all computers, as well as much of the theory behind computers. He is also credited with breaking the German Enigma code during WWII, which made victory possible. Time magazine named him as one of the most important people of the 20th century.


Melinda Gates - philanthropistMelinda Gates

Even though Melinda Gates is married to one of the richest men in the world, she has carved our her own niche through her philantrophic work as co-chair of the Bill & Melinda Gates Foundation. She has been driven by a mission initially to place computers and Microsoft products in libraries all over the United States. Over the years, Melinda has expanded the organization’s vision to include worldwide improvements in poverty eradication, public health and education. She is known as a savvy businesswoman championing her causes even before world leaders.